What is Personal Branding?
So what is personal branding? This term was thrown about left, right and centre with everyone shouting you must develop your personal brand. But what does it mean?
In essence, a personal brand is something you can create to help you stand out in this busy digital world. It’s something you’ll want to nurture and develop over time as you become more knowledgeable in your field.
Your personal brand isn’t who you work for or what your job title is. Your personal brand is all about the value you offer and how you can help others.
Offering value and being accessible, is a great way to build your personal brand as it shows you are authentic and not just out for the quick win.
Here is a little exercise that REALLY helped me establish my personal brand and understand WHAT value I had to offer. Grab a pen and try writing down:
- What you are good at – I love speaking with new people and learning new skills
- The thing(s) you could speak about endlessly with ease
- The thing(s) that you are passionate about
- The thing(s)that you can wake up at 5 am for even if you’ve only had a few hours of sleep
So why do personal brands matter? It’s simple. A personal brand matters because once you build it, it belongs to you and nobody can take it from you.
If your entire status and existence are based on your current job, what will happen when leave or even worse, are made redundant. You might still be able to use your past role to find a new job, but what if you want to pivot your career and try something new? What if you want to start your own business? Trading on the past isn’t going to help you prove that you can be trusted. Developing your own brand will give yourself the opportunity to get ahead of the competition and make a difference.
The technology we have available today has made personal branding easier than ever. With apps and platforms like Facebook, Instagram and LinkedIn, it’s possible to create content straight from our smartphones and reach a global audience in a matter of seconds – just imagine how difficult it would have been to share a message to a global audience 100 years ago…
So you’re listening because you want to know HOW to create a personal brand – Here are 5 simple steps to skyrocket your personal brand in 2019
What makes you YOU?
The first step to building a better online presence for yourself is to focus on showing people what makes you YOU! When I first got started, I tried to copy what others were doing and all that happened was I got frustrated because I was trying to live somebody else’s life.
Write down your goals and clearly state who you are and what you can offer. The sooner you do this, the sooner your entrepreneurial ideas will take off.
People that have used their personal brands to skyrocket their brands and ideas include:
- Elon Musk with his Tesla brand
- Sir Richard Branson and the Virgin Group
- And Neil Patel with Neil Patel Digital
If you don’t know who these people are. I highly recommend you look them up. They all have amazing stories and backgrounds and have successfully used their personal brands to build something MUCH bigger than themselves.
Prove Your Worth
The second step is to prove your worth by showing people what you can do.
Yes, this is easier said than done but let’s take the example of a chef.
If you are a chef and you want to build a personal brand around your ability to cook, instead of just sharing food pics, take time sharing where you buy your products, what brands get you excited and explain your recipe making process.
Although people care about the food pics, they will be more interested in the process you go through to create your masterpieces.
Sticking with the chef idea, here are a few more ways you can skyrocket your personal brand:
- Jump on Instagram stories and show people your favourite chopping techniques. Ask a friend to film or just set up a tripod and record using your mobile phone.
- Create a YouTube series about the dishes you enjoy making. Explain where the foods come from, why you mix certain flavours and how your recipe can be adapted depending on the ingredients your followers have available.
- Go live on Facebook and talk about your spice rack.
Showing your audience why you do what you do helps to build authenticity and is a lot better than just telling them how to do something.
Chose a Platform
The third step is to work out which platforms work best for you. There are so many social media platforms out there from Instagram to Facebook, LinkedIn, Twitter and even YouTube. All of these platforms reach people differently. The only way to work out what works for you is to IGNORE all of the “how to get 100,000 followers on blah blah blah” videos and start testing what works for yourself because YOU are going to be the one creating your content. Once you have your content get out there and start asking questions.
What’s Your Story?
Step 4 is identifying the story behind your brand.
Use social media to share your daily hustle and what drives you to be the best at what you do. Sharing what you’ve done to get where you are is one of the best ways to start conversations with the most relevant people. Don’t be afraid to share what struggles you went through. Your info might be the thing that helps someone else make a difference in their lives.
Although sharing the story behind your business is important, it’s just as important to remember that your personal brand doesn’t only have to about your business. If you like reading, share what books you like to read. I love Muay Thai and travelling so my social media channels are littered with these interests.
Your hobbies and passions help to show that you are human and that you’re not all about selling. Personal branding is all about connecting with others. You’ll be surprised how quickly your personal brand will grow if you share the story behind YOU and your business.
Step 5 is all about being consist. We’ve all been there. We start something new and tell ourselves that we will do it every day and make a difference, but a week later, we’re back to square one – DOING NOTHING. (chuckle) trust me I’ve been there several times!
If you want to build a personal brand using social media, you HAVE to commit to being consistent. If say you’re going to post 3 times a week, DO IT. If you say you’re going to create a podcast for every week, DO IT.
People won’t just follow you for your expert knowledge, they’ll follow you and come back week after week for your personality and energy. If people others can relate to you, you’ll be on your way to achieving your business goals.
Be consistent with your content and start building the connections that will help you make a difference.
So there we have it. That is an intro to personal branding.
Until next time, have a great week and I look forward to answering your questions.